Colour Party - Colours in Brand Corporate Identity
English & Chinese edition
Psychologists have suggested that colour impression can account for 60% of the acceptance or rejection of a product or service. As the first thing noticed and the last thing forgotten，colour is considered to be one of the most effective visual elements to identify a company or brand. The consistent and appropriate colours chosen are important to create a strong and successful visual identity work; conversely, some colours and colour combinations could be confusing and should be avoided to use. Many latest works with amazing colour palettes featured in the book will take you lots of inspiration to choose colours and create your own works. These outstanding works designed for corporation, brand and events were categorized according to the colour shade and colour tone. Besides the works selected from around 50 talented design teams or independent designers worldwide, many design concepts are included in the book and the CD-ROM in which all original files are royalty free and can be freely used in personal and commercial projects.